TESTING THE MAGMA
Following their retirement from professional racing, Alberto Contador and Ivan Basso decided to create their own bike brand, AURUM, and gather a select group of experienced, top-level bike industry professionals with the same goal: to create the fastest racing road bicycle in the market.
The essence of the brand, and the objective with the first model, Magma, was to create the fastest racing road bike, on any terrain, whether it’s uphill or downhill, on open flat roads or twisty secondary roads, over smooth tarmac or rough unsealed roads. This was something that had to be ultimately proven in the field, on the roads, not just on paper or in the lab.