Episode 100: Alberto Contador on Carbon Bikes, High Performance, and the Birth of AURUM

To mark the 100th episode of the Fred Cycling Obsession podcast, we had the honor of hosting Fred at the AURUM headquarters for a very special conversation with none other than our co-founder, Alberto Contador.

Filmed within the heart of AURUM, this interview is more than just a milestone—it’s a deep dive into the mind of a champion and the story behind our brand. Alberto opens up about his journey from professional cycling to designing high-performance carbon bikes, sharing the same dedication, passion, and pursuit of excellence that made him one of the sport’s greatest.

As co-founders of AURUM, both Alberto and Ivan Basso have brought their unique experiences and vision to life in every detail of our bikes—blending elite performance with refined design. AURUM has quickly become a reference in the world of premium carbon bikes designed by professional cyclists.

What makes this episode truly unique is the way Fred guides the conversation. With empathy and curiosity, he uncovers a more human, reflective side of Alberto—beyond the podiums and Grand Tour victories. It’s a rare and intimate portrait of a man whose drive to innovate continues to shape the cycling world.

We’re proud to share this moment with the global cycling community. Whether you’re a lifelong fan or new to the world of AURUM, this episode is a must-watch.

🎥 Watch the full interview here: https://www.youtube.com/watch?v=b9AtCybmyNw