What is Sea Otter Europe? | AURUM

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Sea Otter Europe: Girona’s cycling festival with American inspiration

In this post we introduce you to Sea Otter Europe, one of the most important cycling events in Europe. This cycling festival has a short history, but it is one of the most promising on the continent due to its influence from the Sea Otter Classic in Canada. Find out everything you need to know about Sea Otter Europe!

What is Sea Otter Europe?

Sea Otter Europe is an international cycling festival, held in Girona-Costa Brava on September 20th, 21st and 22nd, 2024. The event brings together the industry’s leading brands and offers a wide range of activities, including exhibitions, bike trials, competitions and sporting events. 

It is a key meeting point for industry professionals and cycling enthusiasts, with a focus on innovation and knowledge sharing.

Bicycles designed by professional cyclists

Sea Otter Europe’s sports program

The Sea Otter Europe 2024 program details an event full of activities for cyclists of all levels. It includes MTB, gravel and road cycling competitions, as well as product exhibitions and bike trials. Talks, workshops and children’s areas are also scheduled. The three-day festival is designed to celebrate cycling with options for the whole family and a wide representation of the industry’s leading brands.

Exhibition area

The exhibition area is a focal point of the event, bringing together more than 400 brands and 250 booths, attracting a massive audience of cycling enthusiasts and industry professionals. The event offers visitors the opportunity to explore a wide range of products, from bicycles and accessories to urban mobility solutions.

AURUM at Sea Otter Europe

One of the key features of the exhibition area is the Demobike program, where visitors can try the bikes of some exhibitors such as AURUM. Do you want to try MANTO, our gravel bike? At Sea Otter Europe you can do it!

Cycle touring at Sea Otter Europe

Another of the most important parts of the exhibition area is the cycling zone, which offers an interactive space for exhibitors and visitors. This area features a stage where 20-minute presentations will be held during the festival, allowing brands to connect directly with the public.

Other activities

In addition to all of this, the festival has two other major strands: the Euro Mobility Festival and the Sea Otter Europe Connect.

Euro Mobility Festival

The Euro Mobility Festival is a part of the event that focuses on sustainable urban mobility. It brings together manufacturers and brands presenting electric mobility solutions. It is the part of the festival that promotes a greener and more efficient future in cities.

Sea Otter Europe Connect

Sea Otter Europe Connect is a digital platform that allows cycling brands to connect with international distributors and buyers efficiently. Its main function is to facilitate the management of meetings, agendas and contacts during the event, optimizing participation and maximizing business opportunities. It is one of the key tools for professionals and companies in the cycling industry.

Aurum at Sea Otter Europe

AURUM will be at Sea Otter Europe during the three days of festival. Come by our stand and you will be able to see our MANTO bike on display, with the new mounts and the new color we have released on our website! Actually, you will be able to see all our models in the expo. MAGMA and ESSENTIA will be on display too.

WELCOME PACK

With the purchase of a complete bike or frameset, you’ll receive a bottle and a bottle cage, an AURUM casual cap and a three-month free subscription to BKOOL as a complimentary gift.

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