AURUM at the Gran Fondo Alberto Contador: NOVA and KALEIDOS unveiled in Oliva
AURUM was present at another edition of the Gran Fondo Alberto Contador, one of the major events on the Spanish gran fondo calendar, bringing together nearly 2,000 cyclists in Oliva.
It was a particularly important edition for us, with our stand providing the setting to unveil two projects that will play an important role in the months ahead for AURUM: NOVA and KALEIDOS.
NOVA, unveiled for the first time
One of the highlights in Oliva was NOVA, our new electric bike, which was shown to the public for the first time ahead of its official launch.
Visitors to the Gran Fondo Alberto Contador had the opportunity to get a first look at a bike that opens a new chapter for AURUM and will go on sale on November 3.
NOVA marks our entry into a new category while staying true to the principles behind every AURUM bike: performance, design, integration and a riding experience created for the most demanding cyclists.
Oliva was just the first preview. We will be revealing all the details very soon.
KALEIDOS: making an AURUM even more personal
The Gran Fondo Alberto Contador was also the setting for the first public display of a frame customised through KALEIDOS, our custom paint programme.
KALEIDOS expands the possibilities for personalising our bikes, offering a new way to make every AURUM even more distinctive and personal.
The frame displayed in Oliva offered a first glimpse of what the programme can deliver and introduced a new dimension to the AURUM universe.
The complete AURUM range in Oliva
Alongside these two new developments, visitors to our stand could also discover the rest of the AURUM range: MAGMA, MANTO and ESSENTIA.
Road, gravel and now our new electric platform. Bikes designed for different riding experiences, all developed around the same philosophy of performance, design and attention to detail.
A meeting point built around cycling
Beyond the new products, our presence at the Gran Fondo Alberto Contador was an opportunity to meet cyclists, customers and friends of the brand in an environment built around a shared passion for cycling.
Thank you to everyone who stopped by our stand, discovered our bikes and had the chance to see NOVA and KALEIDOS up close for the first time.
Oliva was the setting for two AURUM firsts. And a glimpse of everything still to come.
