AURUM LAUNCHES NEW AGATE GREY COLOR FOR MAGMA
The new Agate Grey color, inspired by volcanic rocks and the Teide volcano, where the brand was born, is a stylish addition to the Magma’s minimalist and sophisticated design.
Magma is the ultimate racing machine, designed to take advantage of every watt generated by the cyclist, regardless of the terrain. With the launch of the Agate Grey color, Magma’s style is more impressive than ever, reinforcing the bike’s distinctive aesthetic. To celebrate the launch, Aurum has created a special video that highlights the colors and the stories behind each one of them, showcasing the evolution of the brand and the Magma bike.
At Aurum, every bike is handcrafted in Pinto, Spain, by skilled technicians who meticulously assemble every component to ensure the highest quality standards.
The new Agate Grey color is now available for all Magma catalog assemblies, with Shimano or Sram electronic groupsets for complete bike or frameset.
“Style Statement” is Aurum’s campaign that focuses on the unique style that Magma embodies. Magma is not just a high-performance machine; it’s a symbol of the sleek and sophisticated aesthetic that Aurum represents. With the perfect combination of style and high-performance, Magma is sure to turn heads on any road.
“We’re proud to bring this elegant new color to our customers” said Alberto Contador, co-founder of Aurum. “Magma is not just a bike; it’s a statement of style, and the new Agate Grey color adds another layer of sophistication to its already impressive design. We believe that style is just as important as performance, and with the Magma, our customers can have both.”
MILANO-SANREMO
The Eolo-Kometa Cycling Team, will unveil this new color at the first Monument of the pro-season on March 18th at Milano-Sanremo. Stay tuned!
