Unboxing the AURUM MAGMA | From Assembly to Experience
At AURUM, we believe a premium bicycle experience does not begin when the ride starts. It begins much earlier.
It starts in the small details:
the preparation, the assembly process, the component selection and the attention given to every stage before the bike is finally ready to ride.
the preparation, the assembly process, the component selection and the attention given to every stage before the bike is finally ready to ride.
With this latest video, we wanted to offer a closer look at the unboxing and assembly experience behind an AURUM MAGMA equipped with Campagnolo Super Record — a build developed around performance, precision and a clean, timeless aesthetic.
Beyond the final product itself, this type of content allows us to showcase part of the work that usually remains behind the scenes:
- the assembly process,
- the preparation of each bicycle,
- component integration,
- and the importance of every detail in a high-performance machine.
MAGMA represents our interpretation of the modern race bike: lightweight, responsive, precise and developed from real-world experience at the highest level of competition.
In this case, paired with one of the most iconic groupsets in road cycling, within a configuration inspired by the volcanic and minimalist character of the Tenerife edition.
Because performance is not only about watts.
It is also about engineering, balance and the sensitivity behind every decision that shapes the bicycle.
