MAGMA’S COLORS – STYLE STATEMENT
AURUM stands out for the subtlety with which it selects the paint finishes for each of its products. Sophisticated colors designed to enhance the elegant designs of AURUM. The story behind each color selection is the story of AURUM. Each AURUM has its own history, its own “life.” MAGMA GLACIAL BLUE AND MAGMA CARBON BLACK […]
AURUM LAUNCHES NEW AGATE GREY COLOR FOR MAGMA
The new Agate Grey color, inspired by volcanic rocks and the Teide volcano, where the brand was born, is a stylish addition to the Magma’s minimalist and sophisticated design. Magma is the ultimate racing machine, designed to take advantage of every watt generated by the cyclist, regardless of the terrain. With the launch of […]
What is a gravel bike?
Cycling has always been one of the most popular sports around the world. Over the years, new forms of cycling have emerged, including pedaling over previously unimaginable terrain. This is where gravel bikes come into play. They are specifically designed to ride over the most sheer, rocky, and rugged routes. Are you ready to discover […]
Free Ceramicspeed OSPW with your Magma Dura-Ace
The quality of a Ceramicspeed OSPW. Features. The Ceramicspeed OSPW system is a product that features several unique characteristics that set it apart from other systems on the market. Its “Narrow Wide” tooth profile makes it more efficient than other systems, improving performance. It’s also compatible with a wide range of modern derailleurs
Essentia widens its color range: Polar White and Racing Red
From Magma to Essentia: high performance AURUM has transferred the incredible experience generated by the Magma model to the new Essentia, presented this summer and with great sales success. The result has been a bicycle with technical characteristics and performance standards similar to Magma. The essence of Magma. Essentia Racing Red and Essentia Polar White
AURUM, one more year will be Co-Title Sponsor of the Gran Fondo Alberto Contador
Madrid, July 6 of 2022 AURUM, the exclusive bicycle brand created by Alberto Contador and Ivan Basso in 2020, will continue to be part of one of the best events for cycling lovers on the national calendar. It should be noted that, for the second consecutive year, AURUM will have a reserved space in the […]
AURUM and Alberto Contador, in Chile next October at the Monumento Cardenal Samoré
AURUM and Alberto Contador, in Chile next October at the Monumento Cardenal Samoré AURUM, the exclusive bicycle brand created by Alberto Contador and Ivan Basso, is associated with one of the most exclusive cycling events in Latin America: Monumento Cardenal Samoré, a cycling event organized by the official AURUM dealer in Chile, Veló Boutique. The […
Introducing Magma Essentia
What happens when you have managed to develop an excellent product? Are you satisfied and stop here? It is an option, but not the one we have taken at AURUM We have continued to innovate, developing new ways to optimize the use of materials. Thanks to the experience of Alberto Contador and Ivan Basso and […]
Dolomite, colors that will make you shine
You’ll shine with the subtlety of two new Dolomite paint jobs, sophisticated colors designed to enhance Magma’s sleek design. The story behind the two new Dolomite colors has a lot to do with the history of the Giro d’Italia AURUM presents these two new finishes for Magma model inspired by the mythical mountains of the […]
AURUM EXPERIENCE | Giro d’Italia
AURUM offers you the opportunity to enjoy a unique event and ride with Alberto Contador at the AURUM Experience | Giro d’Italia 2022, which will take place next May on the 23rd, 24th, 25th and 26th, coinciding with the passage of the ‘Corsa Rosa’ through the mythical Mortirolo. MORTIROLO, APRICA, GIRO D’ITALIA… If we mention […]
